Investigating online service alliance in a signaling game

Wei Lun Chang; Cheng Bin Li; Ya Ling Wu

Investigating online service alliance in a signaling game

Wei Lun Chang
, Cheng Bin Li
, Ya Ling Wu

經營管理系

研究成果: 期刊貢獻 › 會議文章 › 同行評審

摘要

This research uses the concept of service blueprinting to separate the online platform into several individual services. This research uses signaling game theory to investigate if service providers should cooperate with Yahoo according to information asymmetry. By using the concept of game theory, service providers can judge the decision of cooperation. This research uses signaling game theory to investigate the interaction of online service providers and decide if the cooperation is the best strategy. In particular, the payoffs under cooperation will be further evaluated by Shapley value. Shapley value is used to measure the fairness of profit after cooperation.

原文	English
頁（從 - 到）	162-164
頁數	3
期刊	Proceedings of the International Conference on Electronic Business (ICEB)
卷	2014-January
出版狀態	Published - 2014
事件	14th International Conference on Electronic Business, ICEB 2014 and 1st Global Conference on Internet and Information Systems, GCIIS 2014 - Taipei, Taiwan 持續時間: 8 12月 2014 → 12 12月 2014

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abstract = "This research uses the concept of service blueprinting to separate the online platform into several individual services. This research uses signaling game theory to investigate if service providers should cooperate with Yahoo according to information asymmetry. By using the concept of game theory, service providers can judge the decision of cooperation. This research uses signaling game theory to investigate the interaction of online service providers and decide if the cooperation is the best strategy. In particular, the payoffs under cooperation will be further evaluated by Shapley value. Shapley value is used to measure the fairness of profit after cooperation.",

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AU - Chang, Wei Lun

AU - Li, Cheng Bin

AU - Wu, Ya Ling

PY - 2014

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N2 - This research uses the concept of service blueprinting to separate the online platform into several individual services. This research uses signaling game theory to investigate if service providers should cooperate with Yahoo according to information asymmetry. By using the concept of game theory, service providers can judge the decision of cooperation. This research uses signaling game theory to investigate the interaction of online service providers and decide if the cooperation is the best strategy. In particular, the payoffs under cooperation will be further evaluated by Shapley value. Shapley value is used to measure the fairness of profit after cooperation.

AB - This research uses the concept of service blueprinting to separate the online platform into several individual services. This research uses signaling game theory to investigate if service providers should cooperate with Yahoo according to information asymmetry. By using the concept of game theory, service providers can judge the decision of cooperation. This research uses signaling game theory to investigate the interaction of online service providers and decide if the cooperation is the best strategy. In particular, the payoffs under cooperation will be further evaluated by Shapley value. Shapley value is used to measure the fairness of profit after cooperation.

KW - Alliance

KW - Service

KW - Shapley value

KW - Signaling game

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AN - SCOPUS:84969262262

SN - 1683-0040

VL - 2014-January

SP - 162

EP - 164

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

T2 - 14th International Conference on Electronic Business, ICEB 2014 and 1st Global Conference on Internet and Information Systems, GCIIS 2014

Y2 - 8 December 2014 through 12 December 2014

ER -

Investigating online service alliance in a signaling game

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