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Influencer characteristic’s factors affecting purchase intention in luxury fashion brand of Millennial and Generation Z in Thailand

  • Malee Chathisa Malee Chathisa

Student thesis: Master's Thesis

Date of Award31 Jul 2023
Original languageChinese (Traditional)
Awarding Institution
  • International Master of Business Administration Program (IMBA)
SupervisorChin-Ching Yin (Supervisor)

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