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產品涉入、廣告代言人類型與消費者購買意願之關係－以美妝產品為例

  • Chu, Wei-Hsuan 朱維宣

Student thesis: Master's Thesis

Date of Award31 Jul 2023
Original languageChinese (Traditional)
Awarding Institution
  • Department of Business Management
SupervisorYu-Lun Liu (Supervisor)

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