Abstract
This research uses the concept of service blueprinting to separate the online platform into several individual services. This research uses signaling game theory to investigate if service providers should cooperate with Yahoo according to information asymmetry. By using the concept of game theory, service providers can judge the decision of cooperation. This research uses signaling game theory to investigate the interaction of online service providers and decide if the cooperation is the best strategy. In particular, the payoffs under cooperation will be further evaluated by Shapley value. Shapley value is used to measure the fairness of profit after cooperation.
| Original language | English |
|---|---|
| Pages (from-to) | 162-164 |
| Number of pages | 3 |
| Journal | Proceedings of the International Conference on Electronic Business (ICEB) |
| Volume | 2014-January |
| State | Published - 2014 |
| Event | 14th International Conference on Electronic Business, ICEB 2014 and 1st Global Conference on Internet and Information Systems, GCIIS 2014 - Taipei, Taiwan Duration: 8 Dec 2014 → 12 Dec 2014 |
Keywords
- Alliance
- Service
- Shapley value
- Signaling game
Fingerprint
Dive into the research topics of 'Investigating online service alliance in a signaling game'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver